“If you build it… you may still need Google AdWords.” — Jennifer Mesenbrink
It’s common knowledge that people turn to search engines to seek information they need to get things done. According to Search Engine Optimisation statistics for 2021, Google currently holds 90.1% of the total search engine market share and 81% of people perform some type of online research before making a large purchase. This simply means that for any business to thrive in this climate, it needs to be online.
Building a business website and waiting for your customers to find you online is not enough. It’s like waiting for a ship at the airport and it is a recipe for disaster because it never works out. It is crucial to make use of several digital advertising solutions such as Google Ads to help you reach your target audience and turn them into permanent customers. Google Ads provides business owners with a wide range of advertising products they can use to increase website visits, build awareness and drive sales.
The following Google Ads principles are beneficial for any business owner trying to grow their business online.
If you are running a business you definitely don’t have time to waste and Google Ads takes care of that by simply connecting your business with the right people at the right time, with the right message. This means that your ads will appear on several platforms such as YouTube and Google when a potential customer is looking for services and products like yours.
2. Control
A budget is necessary when creating your ad campaign and the good news is that Google Ads gives you complete control over your budget. Giving you the freedom to choose how much you are willing to spend on your ads per day or month. You can easily edit your ad, modify your budget and restart a campaign. Google Ads uses an auction system to determine which ads to show depending on the settings you performed on your ad.
3. Results
Once you have created your ad the only time that you will be charged is when a potential customer clicks on your website or calls your business.
Google Ads Campaign Types
Since Google Ads helps business owners to connect with billions of customers on the internet it is crucial for business owners to be aware of the campaign types it offers. The campaign types vary depending on the objectives set out by a businesses. These can range from App, Search, Video and Display, each campaign type determines where your business will appear.
Video campaigns help you bring your story to life by showing your ads on YouTube and across Google’s network of websites. Shopping campaigns help you advertise your local or online store to boost traffic and generate leads.The search campaign is there to ensure that your potential clients notice your brand, consider your services or products and finally take action. Finally Google Display ads matches your ads to content related to your potential customer interests, increasing your business’ reach and exposure.
If you are a small business owner looking into reaching your relevant customers and driving results you might want to utilise Google Ads. Business owners with little to no experience can take advantage of Smart Campaigns offered by Google. They are a smart technology used to provide an automated solution for small businesses.
To learn more about Google Display Ads earn a certificate with Google at https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
Originally published at https://awstart.com on January 15, 2021, written by Rudy Muzah
